here you will find all blog articles about related topics like current trends, agentic ai, mcp etc. – everything that comes to my mind
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Exploring a Self-Service Assistant for Adobe Customer Journey Analytics
I recently embarked on a fun experiment: building a self-service assistant for Adobe Customer Journey Analytics (CJA). The goal was simple but ambitious — create an assistant that could answer questions about projects, dimensions, metrics, or even general CJA concepts, without requiring technical know-how or deep familiarity with the interface. The idea came from a…
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The hidden interest of your MarTech stack – Managing technical debt before it manages you
In finance, debt can be a powerful tool. Taking a loan lets you invest in growth today, while knowing you’ll have to pay back interest tomorrow. It’s a trade-off: speed versus long-term cost. Your martech stack works the same way. Every rushed integration, every quick tag in GTM, every new SaaS tool added without governance…
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MCP (Model Context Protocol) in practice: Self-Service enabler or analyst shortcut?
While AI agents and automation are rapidly changing how we work with data, not every innovation fits every use case. Model Context Protocol (MCP) is a great example: it enables powerful natural language interactions with tools — but it’s not a universal solution. For non-technical stakeholders, MCP can unlock self-service capabilities that were previously out…
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Agents don’t click: Rethinking Digital Analytics
What happens to digital analytics when there are no more clicks? A few weeks ago, while camping at 2,000 meters in the Swiss Alps, I was chatting with an 80-year-old fellow traveler. When I mentioned my work in in the field of digital analytics and AI, he paused and said, “This AI thing will replace…
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Beyond the funnel: The human story inside your analytics
Inspired by the ideas of Yuval Noah Harari and real-world practice in digital analytics. Written for digital analysts, UX professionals, product teams, and anyone who believes data can serve people — not just performance. Walk into any digital marketing meeting and you’ll likely see a funnel diagram on the screen. We spend hours optimizing these…