here you will find all blog articles about related topics like current trends, agentic ai, mcp etc. – everything that comes to my mind
-
The RFV Playbook
Stop optimizing features nobody uses: A framework for analytics that actually drives decisions Every analytics team has experienced this frustration: you build a comprehensive dashboard, run detailed funnel analysis, measure retention impacts, present beautiful insights and nothing happens. No decisions get made. No priorities shift. Your stakeholders nod politely and move on. The problem isn’t…
-
Exploring a Self-Service Assistant for Adobe Customer Journey Analytics
I recently embarked on a fun experiment: building a self-service assistant for Adobe Customer Journey Analytics (CJA). The goal was simple but ambitious — create an assistant that could answer questions about projects, dimensions, metrics, or even general CJA concepts, without requiring technical know-how or deep familiarity with the interface. The idea came from a…
-
The hidden interest of your MarTech stack – Managing technical debt before it manages you
In finance, debt can be a powerful tool. Taking a loan lets you invest in growth today, while knowing you’ll have to pay back interest tomorrow. It’s a trade-off: speed versus long-term cost. Your martech stack works the same way. Every rushed integration, every quick tag in GTM, every new SaaS tool added without governance…
-
MCP (Model Context Protocol) in practice: Self-Service enabler or analyst shortcut?
While AI agents and automation are rapidly changing how we work with data, not every innovation fits every use case. Model Context Protocol (MCP) is a great example: it enables powerful natural language interactions with tools — but it’s not a universal solution. For non-technical stakeholders, MCP can unlock self-service capabilities that were previously out…
-
Agents don’t click: Rethinking Digital Analytics
What happens to digital analytics when there are no more clicks? A few weeks ago, while camping at 2,000 meters in the Swiss Alps, I was chatting with an 80-year-old fellow traveler. When I mentioned my work in in the field of digital analytics and AI, he paused and said, “This AI thing will replace…
-
Beyond the funnel: The human story inside your analytics
Inspired by the ideas of Yuval Noah Harari and real-world practice in digital analytics. Written for digital analysts, UX professionals, product teams, and anyone who believes data can serve people — not just performance. Walk into any digital marketing meeting and you’ll likely see a funnel diagram on the screen. We spend hours optimizing these…