here you will find all information about customer journey analytics (and Adobe Analytics) related topics.
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CJA Readiness: Three key considerations before migrating to CJA
Migrating from Adobe Analytics (AA) to Customer Journey Analytics (CJA) is a complex but valuable transformation that enables businesses to leverage more advanced analytics capabilities within the Adobe Experience Platform (AEP). The pre-migration process depends on several factors, primarily focusing on data collection, the existing Adobe Analytics setup, and custom integrations. In this guide, we…
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Lessons learned from my first experience with Customer Journey Analytics (CJA)
Customer Journey Analytics (CJA) offers powerful capabilities for understanding customer experiences across multiple touchpoints. However, my initial hands-on experience revealed several challenges and insights that I wish I had known beforehand. In this post, I will share four key lessons about data ingestion, identity mapping, historical data ingestion, and handling product data within Adobe Experience…
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Why data quality matters in Adobe Analytics and how to ensure it
In the field of digital analytics, the quality of your data plays a critical role. If the data collected through Adobe Analytics is inaccurate, incomplete, or inconsistent, the insights you draw—and the decisions you make—could be fundamentally flawed. To avoid this, testing and validating your data collection process is essential. Thankfully, Adobe’s ecosystem provides a…