My name is Patrick, and I have been passionate about digital analytics since 2017. I began my career at a digital agency in Zurich, where I honed my skills in data-driven insights and optimization strategies. In 2019, I joined CSS, one of Switzerland’s leading health insurance companies, to lead the digital analytics department.

Throughout my career, I have specialized in Adobe Experience Cloud tools, which have been integral to my work. In 2023, I embarked on the journey of building our Customer Data Platform (CDP), and by 2025, we will be migrating from Adobe Analytics to Customer Journey Analytics, ensuring a more seamless and personalized customer experience.

In 2024, i was guest at Jonas Rashedi’s Podcast “MY DATA IS BETTER THAN YOURS” (in german only)