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if digital analytics is your passion – you found the right place.
i write about my experience on my journey with customer data platforms and customer journey analytics. sometimes tool based (adobe realtime cdp / customer journey analytics), sometimes tool agnostic.
latest blog posts
- Beyond the funnel: The human story inside your analytics
Inspired by the ideas of Yuval Noah Harari and real-world practice in digital analytics. Written for digital analysts, UX professionals, product teams, and anyone who believes data can serve people — not just performance. Walk into any digital marketing meeting and you’ll likely see a funnel diagram on the screen. We spend hours optimizing these… Read more: Beyond the funnel: The human story inside your analytics - CJA Readiness: Three key considerations before migrating to CJA
Migrating from Adobe Analytics (AA) to Customer Journey Analytics (CJA) is a complex but valuable transformation that enables businesses to leverage more advanced analytics capabilities within the Adobe Experience Platform (AEP). The pre-migration process depends on several factors, primarily focusing on data collection, the existing Adobe Analytics setup, and custom integrations. In this guide, we… Read more: CJA Readiness: Three key considerations before migrating to CJA - Lessons learned from my first experience with Customer Journey Analytics (CJA)
Customer Journey Analytics (CJA) offers powerful capabilities for understanding customer experiences across multiple touchpoints. However, my initial hands-on experience revealed several challenges and insights that I wish I had known beforehand. In this post, I will share four key lessons about data ingestion, identity mapping, historical data ingestion, and handling product data within Adobe Experience… Read more: Lessons learned from my first experience with Customer Journey Analytics (CJA) - CDP Canvas Framework
Unlock the power of the CDP Canvas: A guide for technical and business leaders. Customer Data Platform (CDP) projects are often complex and require close collaboration across teams, data sources, and technologies. The CDP Canvas offers a proven method for defining data-driven use cases, assigning responsibilities, and making the added value visible to the entire… Read more: CDP Canvas Framework - Why data quality matters in Adobe Analytics and how to ensure it
In the field of digital analytics, the quality of your data plays a critical role. If the data collected through Adobe Analytics is inaccurate, incomplete, or inconsistent, the insights you draw—and the decisions you make—could be fundamentally flawed. To avoid this, testing and validating your data collection process is essential. Thankfully, Adobe’s ecosystem provides a… Read more: Why data quality matters in Adobe Analytics and how to ensure it
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