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i write about my experience on my journey with customer data platforms and customer journey analytics. sometimes tool based (adobe realtime cdp / customer journey analytics), sometimes tool agnostic.
latest blog posts
- Your CJA MCP is only as smart as your metadata
TLDR; Adobe’s CJA MCP is powerful and knows your full component configuration; schema paths, usage patterns, attribution settings, and more. What it cannot know is the organizational context your team carries: what a metric really means to the business, how it should be combined, what the caveats are, and who is accountable for it.. This… Read more: Your CJA MCP is only as smart as your metadata - The AEP Mindset Matrix
A Self-Assessment for organizations that are stuck There is a pattern I keep seeing across AEP implementations, and it goes something like this. The platform is live. Data is flowing. A few use cases have run. The implementation partner has handed over the keys. And then, somewhere around month twelve, things get quiet. Not because… Read more: The AEP Mindset Matrix - What You Can Build with Adobe AppBuilder – and Why You Probably Should
How I Built My Own Tools Inside Adobe Experience Cloud with AppBuilder If you work with Adobe Experience Platform on a daily basis, you know the drill: the UI gives you just enough to get by, but whenever something goes wrong — or you need a quick overview across the board — you end up… Read more: What You Can Build with Adobe AppBuilder – and Why You Probably Should - Three CJA Features That Change How You Work With Customer Data
Adobe Customer Journey Analytics has shipped three features that each solve a real, longstanding frustration. No fluff — here’s what they are, what they fix, and what you can do with them. 1. Audience Analysis: From Hypothesis to Proof Experience League Link: https://experienceleague.adobe.com/en/docs/analytics-platform/using/cja-connections/audience-analysis/audience-analysis-overview What it is You can now ingest Adobe Experience Platform (RTCDP) audience… Read more: Three CJA Features That Change How You Work With Customer Data - The RFV Playbook
Stop optimizing features nobody uses: A framework for analytics that actually drives decisions Every analytics team has experienced this frustration: you build a comprehensive dashboard, run detailed funnel analysis, measure retention impacts, present beautiful insights and nothing happens. No decisions get made. No priorities shift. Your stakeholders nod politely and move on. The problem isn’t… Read more: The RFV Playbook
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