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if digital analytics is your passion – you found the right place.
i write about my experience on my journey with customer data platforms and customer journey analytics. sometimes tool based (adobe realtime cdp / customer journey analytics), sometimes tool agnostic.
latest blog posts
- The RFV Playbook
Stop optimizing features nobody uses: A framework for analytics that actually drives decisions Every analytics team has experienced this frustration: you build a comprehensive dashboard, run detailed funnel analysis, measure retention impacts, present beautiful insights and nothing happens. No decisions get made. No priorities shift. Your stakeholders nod politely and move on. The problem isn’t… Read more: The RFV Playbook - Data Hygiene in Adobe Experience Platform: A complete guide to compliance and cost optimization
In today’s data-driven landscape, organizations face a critical challenge: how to harness the power of customer data while respecting privacy regulations, minimizing storage costs, and maintaining operational efficiency. Adobe Experience Platform (AEP) addresses this challenge through a comprehensive suite of data hygiene features that help organizations implement the fundamental principles of data minimization and protection.… Read more: Data Hygiene in Adobe Experience Platform: A complete guide to compliance and cost optimization - The Data Quality Dilemma in Adobe’s Data Collection
Navigating the multi-stage transformation pipeline: A strategic guide to managing data transformations across Adobe’s ecosystem When working with Adobe’s data collection ecosystem, you quickly realize you’re not dealing with a simple ETL (Extract, Transform, Load) process. Instead, you’re managing what I call an E-T-T-T-L-T-L-T process – Extract, Transform, Transform, Transform, Load, Transform, Load, Transform. With… Read more: The Data Quality Dilemma in Adobe’s Data Collection - Exploring a Self-Service Assistant for Adobe Customer Journey Analytics
I recently embarked on a fun experiment: building a self-service assistant for Adobe Customer Journey Analytics (CJA). The goal was simple but ambitious — create an assistant that could answer questions about projects, dimensions, metrics, or even general CJA concepts, without requiring technical know-how or deep familiarity with the interface. The idea came from a… Read more: Exploring a Self-Service Assistant for Adobe Customer Journey Analytics - The hidden interest of your MarTech stack – Managing technical debt before it manages you
In finance, debt can be a powerful tool. Taking a loan lets you invest in growth today, while knowing you’ll have to pay back interest tomorrow. It’s a trade-off: speed versus long-term cost. Your martech stack works the same way. Every rushed integration, every quick tag in GTM, every new SaaS tool added without governance… Read more: The hidden interest of your MarTech stack – Managing technical debt before it manages you
CDP
find all blog articles about customer data platforms
CJA
find all blog articles about customer journey analytics